Market structure analysis
Perhaps the biggest problem that marketers face is determining where their product fits into the market. If you do not know the answer to this question, you cannot effectively promote your product, target your customers, price your product of forecast your product.
Over the years, we have observed countless instances where companies' perceptions of where their product fits in the market is totally at odds with those of customers.
One of many examples: powerful second or third line disease modifying drugs 'positioned' against mild first line agents.
Over the years, marketing academics have developed a range of ingenious and effective techniques for determining where a product best fits into a market
.Inpharmation has turned these into a simple-to-administer module that can be administered quickly by respondents to any on-line survey.
The result is that you are able to see and understand exactly how your product fits into the market.
