Evidence based questionnaires with SurveyScanner™
Most questionnaires contain a high proportion of needlessly problematic questions.
Questions are problematic for three main reasons:
- Respondents do not understand them.
- Respondents give biased answers (for example claiming to read more clinical papers than they do in order to look good).
- Respondents give unreliable answers (answers are highly 'random' because of confusion or fatigue).
Imagine if your survey questions could all be individually checked for all the known wording problems.
A new tool - SurveyScanner - automatically scans all the questions in your survey. SurveyScanner is programmed with all the key findings about questionnaire wording that that the last four decades of research by leading marketing research academics have uncovered.
SurveyScanner identifies the likely level and causes of bias and unreliability in each of your questions. It also highlights all the 'problem words' ('angel' and 'devil' words etc.) that are known to create problems with survey responses.
You will be literally amazed at how obvious the improvement to your questionnaire is after it has been scanned and upgraded using SurveyScanner.
For more details on how SurveyScanner can upgrade your surveys, please just fill in the form below.
