Pricing Research
It is a very well established fact that if we are trying to predict something - such as how doctors and payers will respond to different prices - we will get greater accuracy by attacking our problem in different ways and then combining the results from the different techniques.
This is the philosophy behind our approach to pricing research.
At Inpharmation, we deploy a basket of all the best validated pricing research techniques (like conjoint analysis, Gabor and Granger etc) and then combine the results together.
We are able to do this because - unlike most agencies - we develop our own survey software. Our pricing surveys are much simpler to take than standard surveys. This means that the doctor or other respondent can comfortably complete the questions needed to populate a number of pricing models.
For fuller details on our price research methodologies, please fill in the form below.
