Pricing
Evidence based pricing is an approach to pricing, championed by Inpharmation that involves setting prices based on:
- Facts rather than opinions.
- Validated techniques not untested approaches or guesses.
- Simple, transparent techniques rather than unintelligible black boxes.
Inpharmation supports leading pharma companies in setting their prices with...
- Price setting software that allows you to price to the full value of your product using simple, evidence based approaches.
- International pricing software.
- Software that allows you to fully model the interactions (parallel trade and international price referencing) present in the global pharma market.
The evidence behind Inpharmation's fact based approach to pricing are meticulously documented in the book Principles of Pharmaceutical Pricing: An Evidence Based Approach.
For full details, a free sample chapter and an order form, please fill out the form below.
You can also attend Essentials of Pharmaceutical Pricing course, organized under the auspices of the Centre for Executive Leadership for the Pharmaceutical Industry in Brussels.
By attending this course, you will
- Understand the language, the concepts and difficulties of pricing pharmaceuticals.
- Learn about the pricing techniques that work best in pharma (and know which ones do not work in pharma!). Concrete examples are used rather than vague concepts.
- Understand the mechanics and dynamics of international reference pricing and parallel trade, and how they impact on decision-making for national markets.
- Know how pricing systems work in key international markets.
- Leave with a collection of techniques and principles that you can implement easily and immediately.
- Gain expert insight and advice from Gary Johnson, a former senior marketing executive in big pharma who built Europe’s most respected pharma forecasting & pricing specialist consulting practice.
To the right you can read some of the many testimonials from participants at the Centre for Executive Leadership for the Pharmaceutical Industry "Essentials of Pharmaceutical Pricing" course.
