Evidence based forecasting

Evidence based forecasting is an approach to forecasting, championed by Inpharmation that involves building forecasts that are based on:

Facts rather than opinions.
Validated techniques not untested approaches or guesses.
Simple, transparent techniques rather than unintelligible black boxes.

Our 'manifesto' for evidence based forecasting is contained in the book Sales Forecasting for Pharmaceuticals: An Evidence Based Approach by Inpharmation's Managing Director, Gary Johnson.

A number of the word's leading pharma companies batch order this book to help instil an evidence base approach to forecasting in their organizations.

For full details, a free sample chapter and an order form, please fill out the form below.